Out with the old...
and in with the Sacramento Area Sewer District!

As a local sewer utility for much of the Sacramento region, we are consistently striving to identify the most efficient and effective way to provide quality service to our customers - both residential and business. Following extensive research, it was determined that many of our customers were not familiar with the services we offered or who to call in the case of a sewer back-up or overflow. In order to provide a clearer understanding of our services to our customers and stakeholders, the District went through a re-branding effort changing its name from County Sanitation District 1 (CSD-1) to the Sacramento Area Sewer District (SASD).

Extensive research was conducted in late 2006 and early 2007 to identify existing awareness levels, opinions and perceptions regarding the District. Unlike several other local utilities, most of our customers did not know who we are, what we do or when to contact us with sewer-related questions or concerns. This is a problem - plain and simple. If customers do not know to call us first with sewer problems, there are delays in the customer reaching us - and in us responding - implying potential costs and environmental and health impacts.

To attain a better presence within the community, we saw the need to improve our customer awareness. Therefore, we developed a new identity for customer and public outreach purposes through researching customers' opinions. The new identity includes a new "public" name, tagline and logo, and was developed by using the findings from the formal customer research, as well as soliciting feedback from our employees and Board of Directors.

We feel our new identity more clearly defines us and our services - and we hope you agree. This in turn will help us respond to problems quicker, improve customer service and ultimately minimize the quantity and impact of sanitary sewer overflows. We also firmly believe that with additional reinforcement of our more meaningful image, future education efforts and public outreach will become more effective.